In contrast, on Spotify the split between domestic and international repertoire is more or less even. While Apple Music did not provide information on language-wise listenership, it's evident that the bulk of its users are international music fans. (In India, over 90% of smartphones run on Android.) As a result, Gaana and JioSaavn's users include a great number of non-English music listeners who stream a lot more domestic music than those signed up to Spotify or Apple Music. Gaana and JioSaavn, both of which claim over 100 MAUs, have been around for much longer than Spotify and have a much larger and wider consumer base than Apple Music. Spotify Now Has More Than 2 Million Users in Indiaīut as Spotify's and others' lists show, there's a marked difference between what's being heard on each of the Indian services. For instance, on JioSaavn the total number of plays of international music have shot up 35% over the last year. In absolute terms, however, the streams of both Bollywood and international music are increasing. The growth in the listenership of regional music is expected to only rise as more people in smaller cities and towns get online and form the next wave of the services' customers. (Hindi, Telugu and Tamil occupy first, fourth and fifth place respectively.)
Acts like Badshah and Guru Randhawa helped Punjabi recently overtake English as the second most-played language on the platform. And on JioSaavn, a surge in demand for regional music has led to a fall in international music's share from 25% in 2018 to only half that in 2019. On Gaana, the consumption of regional music is currently six times what it was two years ago, and it contributes close to a third of all the streams on the platform. A key difference between the music in these languages: The majority of Punjabi plays are of non-film pop and hip-hop, while most Tamil and Telugu songs are from movie soundtracks. The consultancy noted that Punjabi tracks contribute 12% of all regional music streams, the same proportion as Tamil and Telugu tunes put together. KPMG said the declines can be attributed to the growth in popularity of regional language music, which now accounts for 32% of all of consumption on streaming services. According to KPMG India's newest Media and Entertainment report, Bollywood music's portion of the pie slipped from as much as 70% in mid-2016 to a little over 50% in early 2019, while international music fell to 18%.
Besides Luka Chuppi, Kartik will next be seen opposite Ananya Panday and Bhumi Pednekar in the film Pati Patni Aur Who and Kriti Sanon will be seen in Ashutosh Gowariker's Panipat alongside Arjun Kapoor and Sanjay Dutt.India's Music Industry Charts Its Future as It Eyes Bigger Share of Global Marketīut it also reflects a trend playing out on other Indian audio-streaming services such as Gaana and JioSaavn: The share of Bollywood music, India's dominant musical genre, as a percentage of overall streams, is getting smaller. Luka Chuppi is all set to clash with Sushant Singh Rajput and Bhumi Pednekar's Sonchiriya and it will be interesting to see which film gets the audiences hooked. The film is slated to release on March 1, 2019. Directed by Laxman Utekar and produced by Dinesh Vijan, the film also features Vinay Pathak, Pankaj Tripathi, and Aparshakti Khurana in pivotal roles.
Talking about the story of Luka Chuppi, it revolves around a guy who wants to marry a girl, however, the girl wants to go in for a live-in relationship first and see if the two are compatible or not. From one shiny outfit to another, Kartik Aaryan and Kriti Sanon change some three dresses in the entire song and this is the first time that Kartik and Kriti will be sharing screen space together. The Luka Chuppi song has been crooned by Neha Kakkar, Young Desi and Tony.Īs the song starts, Kartik Aaryan and Kriti Sanon impress us with their kick-ass dance steps, sizzling chemistry and we are sure that this is going to become the next party anthem of the season. Titled Coca Cola, the song is a revamped version of Tony Kakkar's 2018 hit song titled ‘Coca Cola Tu’. While the song starts with the message, ‘Sip and Swing with Coco Cola’, we are introduced to Kartik Aaryan and Kriti Sanon on screen, who enter will oodles of SWAG looking no less than shiny disco-balls. After releasing ‘Poster Lagwa Do’ from Luka Chuppi, the makers of the film dropped another song online today titled Coca Cola and this party song sets the party mood on with its crazy party beats and dance steps.